ROOTOTE CORPORATION

ROOTOTE is a brand specializing in tote bags.
The tote bag, A crude style of bag made out of canvas a "mere carrier bag" for carrying stuff.
It all began in 2001. For ROOTOTE, we wondered if we couldn't take a simple, functional tote bag, and somehow make it more fun, more compelling.
Just as it had been with the t-shirt, the tote bag possessed an identity of its own that could bring pleasure just from being seen, and enjoyment when carried while walking. Such were the hidden possibilities of the tote bag that we sought to reveal.